---
title: "Pricing Strategy"
canonical: https://wavect.io/zh/skills/pricing-strategy/
language: zh
description: "免费 AI 技能，干掉成本加成定价，从真实的支付意愿研究出发，强制确定价值指标、模式和价格点。可在任意 agent 中运行。无需注册。"
image: "https://wavect.io/img/general/bak/open_graph_preview.jpg"
---

定价 · Free AI skill

# Pricing Strategy

干掉 cost-plus。找到 value metric。收它该收的价。

一个定价策略师，它干掉成本加成思维，强制你就价值指标、模式和价格点做出决定，并锚定在你真正交付的价值上。

[在 Claude 中打开 →](https://claude.ai/new?q=Please+fetch+and+follow+this+Wavect+skill+carefully%3A+https%3A%2F%2Fwavect.io%2F.well-known%2Fagent-skills%2Fpricing-strategy%2FSKILL.md) [阅读 SKILL.md](https://wavect.io/.well-known/agent-skills/pricing-strategy/SKILL.md) [预约免费通话](/zh/contact/)

`https://wavect.io/.well-known/agent-skills/pricing-strategy/SKILL.md` 📋

## 它能做什么

Pricing Strategy 量化你最好的客户获得的结果，选出与该结果一起扩展的价值指标，并选择一个带有明确取舍的模式。它进行真实的支付意愿研究而非凭感觉，并产出一张你可以据以行动的 Pricing Strategy Card。

## 什么时候用

- 你按感觉收费，或按竞争对手收费
- 价格在发布时设定，从未测试过
- 收入在增长，但毛利率持平或下降
- 免费增值让免费层增长，却带不来付费转化
- 扩展收入为零，而你正在规划一个定价页

## 工作原理

1. **量化价值** - 它强制给出以数字表示的可衡量客户结果，然后用 Bain 价值金字塔找出你可以收取溢价的地方。
2. **找到价值指标** - 它检验你的指标是否与价值一致、可预测、可扩展、可理解，并跳出按席位定价的陷阱。
3. **选择模式与价格** - 它比较各模式及其结构性陷阱，并进行 Van Westendorp 和支付意愿访谈，以设定真实的价格区间。
4. **构建扩展与纪律** - 它设计将净收入留存推过 100% 的升级触发点，以及一套保护你价格的折扣政策。

## 你会得到什么

- 随客户成功一起扩张的 value metric
- 权衡取舍写得明明白白的定价模型
- 来自真实 WTP 方法的价格区间，不是凭感觉

## 适用的框架

- Bain 价值金字塔
- 价值指标选择
- Van Westendorp
- 支付意愿访谈
- LTV:CAC
- 净收入留存

Wavect 按价值而非工时为自己的工作定价：按周收取的固定费用，不记录工时。同样的逻辑来设定你的价格。

## 深入了解

- [支付意愿研究方法](https://wavect.io/.well-known/agent-skills/pricing-strategy/reference/research-methods.md)
- [框架与 playbook](https://wavect.io/.well-known/agent-skills/pricing-strategy/reference/frameworks-and-playbooks.md)

## 关于Pricing Strategy的常见问题

### Pricing Strategy 技能是免费的吗？

是的。MIT 许可，可在 Claude、Cursor 或任意 agent 中免费运行。无需 API key 或注册。

### 它会产出什么？

一张 Pricing Strategy Card：量化的价值、价值指标、带取舍的模式、来自真实支付意愿方法的价格区间、分层结构、扩展机制，以及下一个要做的实验。

### 我们已经参照竞争对手定价了。这不安全吗？

不安全。你对他们的利润、ICP、流失或净收入留存一无所知。他们的价格是一个数据点，不是策略。该技能改为从你的价值出发定价。

### 我需要定价数据才能使用它吗？

它会基于你已有的信息工作，并明确告诉你接下来要做哪种支付意愿研究，包括 Van Westendorp 的问题和样本量。

## 更多免费 Wavect 技能

[产品 PMF Advisor 别再瞎猜你有没有 PMF。](/zh/skills/pmf-advisor/) [GTM ICP Discovery 逼你具体。说出客户、触发点、痛点。](/zh/skills/icp-discovery/) [工程 QA Advisor 像资深工程师那样审你的测试。](/zh/skills/qa-advisor/) [转化 Website ICP-Fit 搞清楚为什么对的访客没成单。](/zh/skills/website-icp-fit/) [高客单 High-Ticket Conversion Architect 设计能成 $10k+ 单的落地页。](/zh/skills/high-ticket-conversion-architect/)

[查看全部六个技能及安装方法 →](/zh/skills/)

## 想要我们和你一起做，而不只是给你做？

这些技能只是工具。自 2018 年以来，我们一直用它们在真实客户合作中干活：fractional co-founder、全栈交付、QA 负责人。如果你更想要一个真人和你一起下战壕，约一个免费电话。

[联系我们 →](/zh/contact/)

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