---
title: "什么是 Product Manager？"
canonical: https://wavect.io/zh/glossary/product-manager/
language: zh
description: "负责决定构建什么以及为什么构建的人，并要在所有想构建别的东西的人面前捍卫这些决定。"
image: "https://wavect.io/img/general/bak/open_graph_preview.jpg"
---

角色

# Product Manager

负责决定构建什么以及为什么构建的人，并要在所有想构建别的东西的人面前捍卫这些决定。

最近审阅: 2026-06-02 审阅人 [Kevin Riedl](/zh/team/kevin-riedl/) [wiki ↗](https://www.wikidata.org/wiki/Q139796365)

产品经理负责的是「做什么」和「为什么做」，而不是「怎么做」。他决定团队下一步解决哪个问题、为什么这件事重要，以及对客户而言「完成」意味着什么。他不写代码，不以管理者身份运行冲刺，也不设计架构。他的工作是在任何人争论如何把东西做好之前，确保团队正在构建正确的东西。

这个角色主要是在相互冲突的压力下行使判断和沟通。销售想要能促成交易的功能。支持想要修复那个 bug。创始人想要那个大胆的赌注。一个好的产品经理承受这一切，对其中大多数公开说不，并交付那一件能推动业务的事。他对结果负责，这意味着路线图和优先级决策归他所有，而不只是整理待办列表。

产品经理与产品负责人（Product Owner）的区别，是大多数团队搞混的地方。产品负责人是 Scrum 中一个具体的角色，与 [Scrum Master](/zh/glossary/scrum-master/) 不同：它拥有并排序待办列表，让开发团队清楚下一步要构建什么。产品经理是更宽泛的业务角色：市场、战略、定价输入、与利益相关者对齐，以及路线图背后的为什么。一旦组织足够大，它就是那个会向上扩展成 [CPO](/zh/glossary/cpo/) （或一位 [Fractional CPO](/zh/glossary/fractional-cpo/) ）的席位。在小团队里，一个人同时戴这两顶帽子。在更大的团队里，产品经理设定方向，产品负责人把它转化为有序、可直接构建的工作。

常见的错误招聘是招了一个没有权威的产品经理。如果路线图实际上是由嗓门最大的利益相关者决定的，而产品经理只是写工单，那你招的是一个项目协调员，却把它叫作产品。当创始人陷在构建中太深而无法亲自承担时，我们会把产品所有权作为 [兼职联合创始人](/zh/services/fractional-cofounder/) 合作的一部分嵌入创始团队。

// FAQ

## 常见问题

### 产品经理究竟做什么？

他负责团队构建什么以及为什么。他选择下一个要解决的问题，论证为什么它比其他选项更重要，定义成功是什么样子，并对一切不推动业务的事说不。怎么做不归他，那是工程的事。

### 产品经理与产品负责人有何区别？

产品负责人是 Scrum 角色，拥有并排序待办列表。产品经理是更宽泛的业务角色，涵盖战略、市场以及路线图背后的为什么。在小团队里是一个人。在更大的团队里，产品经理设定方向，产品负责人把它转化为可直接构建的工作。

### 我什么时候需要产品经理？

当优先级由嗓门最大的人决定时，当工程师不知道自己为什么构建某样东西时，或当创始人无法再同时承担产品和构建时。在那之前，一个专注的创始人是你能拥有的最便宜的产品经理。

相关术语

- [CPO](/zh/glossary/cpo/)
- [Fractional CPO](/zh/glossary/fractional-cpo/)
- [Tech Lead](/zh/glossary/tech-lead/)
- [Scrum Master](/zh/glossary/scrum-master/)
- [Product Engineer](/zh/glossary/product-engineer/)

相关服务

- [兼职联合创始人](/zh/services/fractional-cofounder/)

相关案例研究

- [债券分析平台](/zh/case-studies/bond-analytics/)

相关指南

- [自由职业者、外包公司还是自建团队：该选哪个？](/zh/software-development-guide/freelancer-vs-agency-vs-in-house/)

聊聊

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