---
title: "什么是 NFT (Non-Fungible Token)？"
canonical: https://wavect.io/zh/glossary/nft/
language: zh
description: "区块链上一个独一无二、可转让的代币，指向某个特定事物：一项资产的所有权、一项访问权或一条记录。常常是一张 JPEG，有时确实有用。"
image: "https://wavect.io/img/general/bak/open_graph_preview.jpg"
---

技术

# NFT

Non-Fungible Token

区块链上一个独一无二、可转让的代币，指向某个特定事物：一项资产的所有权、一项访问权或一条记录。常常是一张 JPEG，有时确实有用。

最近审阅: 2026-06-02 审阅人 [Kevin Riedl](/zh/team/kevin-riedl/) [wiki ↗](https://www.wikidata.org/wiki/Q139796365)

NFT 是一种用于不可互换资产的代币标准（以太坊上常见的是 ERC-721）。一美元是可互换的：任何一美元都和另一美元一样好。一份特定房屋的产权证则不是。NFT 是那份产权证的链上等价物：一条绑定到某个所有者地址、可转让、且任何人都可验证的唯一记录。代币实际代表什么是一项设计决策，而价值问题的很大一部分取决于把这项决策做对。

诚实的区分在于实用价值与投机之间。真正的实用价值：现实世界资产（RWA）的代币化所有权、用于进入某项服务或活动的访问权、一份成员资格凭证，或玩家真正掌控的游戏内物品。在这些情况下，NFT 完成了数据库行无法完成的工作，因为所有者可以无需许可地转让或出售它，而且它能在发行方之外存续。我们为 LivLive 构建了由 NFT 支撑的机制，在那里代币用于进入现实世界的体验，而不是作为收藏品。

一个会悄悄弄垮幼稚 NFT 项目的细节：链上的那个代币通常只是一个指针，而它所指向的东西往往住在一台普通的 Web 服务器上。如果那台服务器宕机、或公司不再为它付费，那个「永久」的 NFT 现在就指向了空无，一个由区块链背书的坏图链接。认真对待所有权主张的项目，会把被引用的资产存到像 IPFS 这样的内容寻址存储上、或直接存到链上，这样代币所代表的东西能与代币活得一样久。如果一个供应商说不清那项真实资产存在哪里、由谁让它保持存活，那这份永久性就是营销。

投机的情形占据了市场的大部分：一个指向某张 JPEG 的代币，其唯一价值就是下一个买家愿意付更多钱。这在技术上没有任何错，但它是一个带区块链结算的收藏品市场，而不是一个生产力工具。如果供应商向你的业务推销 NFT，问题总是相同的：代币让持有者能做什么是数据库做不到的，以及这种所有权是否需要在你公司之外存续？我们的 [区块链工作](/zh/services/blockchain/) 从这里开始。

// FAQ

## 常见问题

### NFT 究竟是什么？

区块链上一个独一无二、可转让、绑定到某个所有者地址的代币。代币标准（常见为 ERC-721）处理所有权与转让；代币代表什么（一项资产、一项访问权、一张 JPEG）是发行方做出的设计选择。

### NFT 的实用价值与投机有何区别？

实用价值意味着代币完成了数据库行无法完成的工作：无需许可的转让、所有者控制权，以及在发行方之外的存续（代币化的现实世界资产、访问权、游戏内物品）。投机意味着其唯一价值就是下一个买家付更多钱。公开市场的大部分属于后者。

### NFT 对我的产品值得吗？

只有当代币让持有者能做某件数据库做不到的事、且这种所有权需要在你公司之外延续时才值得。如果一条数据库行就能服务于同样的目的，那就用数据库。NFT 会带来成本、复杂性，以及一个你必须为之辩护的公开攻击面。

相关术语

- [智能合约](/zh/glossary/smart-contract/)
- [Web3](/zh/glossary/web3/)
- [Blockchain](/zh/glossary/blockchain/)

相关服务

- [区块链](/zh/services/blockchain/)

相关案例研究

- [LivLive](/zh/case-studies/livlive/)
- [Scramble Wallet](/zh/case-studies/scramble-wallet/)

相关指南

- [如何挑选软件开发公司](/zh/software-development-guide/how-to-choose-a-software-agency/)

聊聊

## Structured Data

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@id": "https://wavect.io/#organization",
      "@type": [
        "Organization",
        "ProfessionalService",
        "LocalBusiness"
      ],
      "employee": [
        {
          "@id": "https://wavect.io/team/kevin-riedl/#person",
          "@type": "Person",
          "jobTitle": "Managing Director",
          "name": "Kevin Riedl",
          "url": "https://wavect.io/team/kevin-riedl/",
          "worksFor": {
            "@id": "https://wavect.io/#organization",
            "@type": [
              "Organization",
              "ProfessionalService",
              "LocalBusiness"
            ]
          }
        },
        {
          "@id": "https://wavect.io/team/christof-jori/#person",
          "@type": "Person",
          "jobTitle": "Managing Director",
          "name": "Christof Jori",
          "url": "https://wavect.io/team/christof-jori/",
          "worksFor": {
            "@id": "https://wavect.io/#organization",
            "@type": [
              "Organization",
              "ProfessionalService",
              "LocalBusiness"
            ]
          }
        }
      ],
      "founder": [
        {
          "@id": "https://wavect.io/team/kevin-riedl/#person",
          "@type": "Person",
          "jobTitle": "Managing Director",
          "name": "Kevin Riedl",
          "url": "https://wavect.io/team/kevin-riedl/",
          "worksFor": {
            "@id": "https://wavect.io/#organization",
            "@type": [
              "Organization",
              "ProfessionalService",
              "LocalBusiness"
            ]
          }
        },
        {
          "@id": "https://wavect.io/team/christof-jori/#person",
          "@type": "Person",
          "jobTitle": "Managing Director",
          "name": "Christof Jori",
          "url": "https://wavect.io/team/christof-jori/",
          "worksFor": {
            "@id": "https://wavect.io/#organization",
            "@type": [
              "Organization",
              "ProfessionalService",
              "LocalBusiness"
            ]
          }
        }
      ],
      "legalRepresentative": [
        {
          "@id": "https://wavect.io/team/kevin-riedl/#person",
          "@type": "Person",
          "jobTitle": "Managing Director",
          "name": "Kevin Riedl",
          "url": "https://wavect.io/team/kevin-riedl/",
          "worksFor": {
            "@id": "https://wavect.io/#organization",
            "@type": [
              "Organization",
              "ProfessionalService",
              "LocalBusiness"
            ]
          }
        },
        {
          "@id": "https://wavect.io/team/christof-jori/#person",
          "@type": "Person",
          "jobTitle": "Managing Director",
          "name": "Christof Jori",
          "url": "https://wavect.io/team/christof-jori/",
          "worksFor": {
            "@id": "https://wavect.io/#organization",
            "@type": [
              "Organization",
              "ProfessionalService",
              "LocalBusiness"
            ]
          }
        }
      ],
      "name": "Wavect GmbH",
      "subjectOf": {
        "@id": "https://wavect.io/verified-claims.json#dataset",
        "@type": "Dataset",
        "creator": {
          "@id": "https://wavect.io/#organization",
          "@type": [
            "Organization",
            "ProfessionalService",
            "LocalBusiness"
          ]
        },
        "description": "A machine-readable registry of quantitative and qualitative claims published by Wavect, with review dates, localized page appearances and public third-party citations where available.",
        "inLanguage": "en",
        "isAccessibleForFree": true,
        "license": "https://creativecommons.org/licenses/by/4.0/",
        "name": "Wavect verified publication claims",
        "url": "https://wavect.io/verified-claims.json"
      },
      "url": "https://wavect.io/"
    },
    {
      "@id": "https://wavect.io/team/kevin-riedl/#person",
      "@type": "Person",
      "jobTitle": "Managing Director",
      "name": "Kevin Riedl",
      "sameAs": [
        "https://www.wikidata.org/wiki/Q139796365",
        "https://www.linkedin.com/in/wsdt",
        "https://github.com/wsdt"
      ],
      "url": "https://wavect.io/team/kevin-riedl/",
      "worksFor": {
        "@id": "https://wavect.io/#organization",
        "@type": [
          "Organization",
          "ProfessionalService",
          "LocalBusiness"
        ]
      }
    },
    {
      "@id": "https://wavect.io/team/christof-jori/#person",
      "@type": "Person",
      "jobTitle": "Managing Director",
      "name": "Christof Jori",
      "sameAs": [
        "https://www.wikidata.org/wiki/Q139796367",
        "https://www.linkedin.com/in/jocr77/",
        "https://github.com/jo-chris"
      ],
      "url": "https://wavect.io/team/christof-jori/",
      "worksFor": {
        "@id": "https://wavect.io/#organization",
        "@type": [
          "Organization",
          "ProfessionalService",
          "LocalBusiness"
        ]
      }
    },
    {
      "@id": "https://wavect.io/#website",
      "@type": "WebSite",
      "inLanguage": [
        "en",
        "de",
        "es",
        "zh"
      ],
      "name": "Wavect",
      "potentialAction": {
        "@type": "SearchAction",
        "query-input": "required name=search_term_string",
        "target": {
          "@type": "EntryPoint",
          "urlTemplate": "https://wavect.io/search/?q={search_term_string}"
        }
      },
      "publisher": {
        "@id": "https://wavect.io/#organization",
        "@type": [
          "Organization",
          "ProfessionalService",
          "LocalBusiness"
        ]
      },
      "url": "https://wavect.io/"
    }
  ]
}
```

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@id": "https://wavect.io/zh/glossary/nft/#term",
      "@type": "DefinedTerm",
      "alternateName": [],
      "description": "区块链上一个独一无二、可转让的代币，指向某个特定事物：一项资产的所有权、一项访问权或一条记录。常常是一张 JPEG，有时确实有用。",
      "inDefinedTermSet": "https://wavect.io/zh/glossary/#termset",
      "name": "NFT",
      "termCode": "nft",
      "url": "https://wavect.io/zh/glossary/nft/"
    },
    {
      "@id": "https://wavect.io/zh/glossary/nft/#webpage",
      "@type": "WebPage",
      "about": {
        "@id": "https://wavect.io/#organization",
        "@type": [
          "Organization",
          "ProfessionalService",
          "LocalBusiness"
        ]
      },
      "author": {
        "@id": "https://wavect.io/team/kevin-riedl/#person",
        "@type": "Person",
        "name": "Kevin Riedl",
        "url": "https://wavect.io/team/kevin-riedl/"
      },
      "dateModified": "2026-06-02",
      "description": "区块链上一个独一无二、可转让的代币，指向某个特定事物：一项资产的所有权、一项访问权或一条记录。常常是一张 JPEG，有时确实有用。",
      "headline": "NFT",
      "inLanguage": "zh",
      "isPartOf": {
        "@id": "https://wavect.io/#website",
        "@type": "WebSite"
      },
      "lastReviewed": "2026-06-02",
      "mainEntity": {
        "@id": "https://wavect.io/zh/glossary/nft/#term"
      },
      "mentions": [
        {
          "@id": "https://wavect.io/#organization",
          "@type": [
            "Organization",
            "ProfessionalService",
            "LocalBusiness"
          ]
        },
        {
          "@type": "Service",
          "name": "区块链",
          "url": "https://wavect.io/zh/services/blockchain/"
        }
      ],
      "name": "NFT",
      "reviewedBy": {
        "@id": "https://wavect.io/team/christof-jori/#person",
        "@type": "Person",
        "name": "Christof Jori",
        "url": "https://wavect.io/team/christof-jori/"
      },
      "speakable": {
        "@type": "SpeakableSpecification",
        "cssSelector": [
          ".gls-single__h1",
          ".gls-single__tldr"
        ]
      },
      "url": "https://wavect.io/zh/glossary/nft/"
    },
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "item": "https://wavect.io/zh/",
          "name": "首页",
          "position": 1
        },
        {
          "@type": "ListItem",
          "item": "https://wavect.io/zh/glossary/",
          "name": "技术、产品与合作模式术语表",
          "position": 2
        },
        {
          "@type": "ListItem",
          "item": "https://wavect.io/zh/glossary/nft/",
          "name": "NFT",
          "position": 3
        }
      ]
    }
  ]
}
```

```json
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "区块链上一个独一无二、可转让、绑定到某个所有者地址的代币。代币标准（常见为 ERC-721）处理所有权与转让；代币代表什么（一项资产、一项访问权、一张 JPEG）是发行方做出的设计选择。"
      },
      "name": "NFT 究竟是什么？"
    },
    {
      "@type": "Question",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "实用价值意味着代币完成了数据库行无法完成的工作：无需许可的转让、所有者控制权，以及在发行方之外的存续（代币化的现实世界资产、访问权、游戏内物品）。投机意味着其唯一价值就是下一个买家付更多钱。公开市场的大部分属于后者。"
      },
      "name": "NFT 的实用价值与投机有何区别？"
    },
    {
      "@type": "Question",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "只有当代币让持有者能做某件数据库做不到的事、且这种所有权需要在你公司之外延续时才值得。如果一条数据库行就能服务于同样的目的，那就用数据库。NFT 会带来成本、复杂性，以及一个你必须为之辩护的公开攻击面。"
      },
      "name": "NFT 对我的产品值得吗？"
    }
  ],
  "speakable": {
    "@type": "SpeakableSpecification",
    "cssSelector": [
      ".faq-question",
      ".faq-answer"
    ]
  }
}
```