Software build guide
The software build decision, end to end
This guide answers the questions founders actually ask before they build: what to build, what it costs, who should build it, and what tends to go wrong. It is written by the people who ship the code, not a marketing team. The goal is fewer expensive surprises and less agency theatre.
Start with a Discovery sprint“Honest buyer guides, not landing pages dressed as advice.”
What this guide is for
Need to choose a delivery model before opening a guide? Compare software development options.
Guides grouped by the decision you need to make
How to choose a software agency
How to tell a delivery partner from a sales operation before you sign.
Read the guide // 02Freelancer vs agency vs in-house
Which build model fits your stage, budget, and risk, and which one to avoid.
Read the guide // 03Fixed price vs time and materials
When a fixed-price Werkvertrag wins and when a weekly retainer serves you better.
Read the guide // 04Choosing a tech stack for an MVP
Why boring, hireable tech beats novelty for almost every MVP build.
Read the guide // 05Custom software vs off-the-shelf
Why most companies should buy, and the decision math for when building is worth it.
Read the guide // 06Headless CMS, Traditional CMS or Static Site?
Compare common website configurations by editing, preview, content reuse, migration and ongoing responsibility. Start with the people who will maintain the content.
Read the guideWhat is a Discovery phase
What a Discovery phase delivers and why it saves money before the build starts.
Read the guide // 02Software handover checklist
What a clean handover includes so you are never locked to one vendor.
Read the guide // 03QA checklist before launch
The checks that separate a production-ready product from a demo that breaks.
Read the guide // 04Vibe-coded prototype to production
How to harden an AI-generated prototype for real users without starting over.
Read the guide // 05The software development process
What happens week by week from the first call to a complete handover.
Read the guide // 06How to Scope a Website Accessibility Audit
Define the critical journeys, representative sample, test methods and finding format before buying an accessibility assessment. Agree remediation and retesting separately.
Read the guideWhat these guides are not
- Not lead-gen fluff dressed up as advice. We tell you when we are not the right fit.
- Not generic listicles scraped from the web. These come from 75+ shipped products.
- Not written by a marketing team. The people who ship the code wrote them.
- Not a sales funnel. If a guide says do not build it yet, that is the honest answer.
FAQs
Still deciding how to build?
The cheapest way to avoid an expensive build mistake is a few weeks of clear thinking before you commit. That is what a Discovery phase is for.
Start with a Discovery sprint