Software build guide
The software build decision, end to end
This guide answers the questions founders actually ask before they build: what to build, what it costs, who should build it, and what tends to go wrong. It is written by the people who ship the code, not a marketing team. The goal is fewer expensive surprises and less agency theatre.
Start with a Discovery sprint“Honest buyer guides, not landing pages dressed as advice.”
What this guide is for
Nine guides, grouped by what you are deciding
How to choose a software agency
How to tell a delivery partner from a sales operation before you sign.
Read the guide // 02Freelancer vs agency vs in-house
Which build model fits your stage, budget, and risk, and which one to avoid.
Read the guide // 03Fixed price vs time and materials
When a fixed-price Werkvertrag wins and when a weekly retainer serves you better.
Read the guide // 04Choosing a tech stack for an MVP
Why boring, hireable tech beats novelty for almost every MVP build.
Read the guideWhat is a Discovery phase
What a Discovery phase delivers and why it saves money before the build starts.
Read the guide // 02Software handover checklist
What a clean handover includes so you are never locked to one vendor.
Read the guide // 03QA checklist before launch
The checks that separate a production-ready product from a demo that breaks.
Read the guide // 04Vibe-coded prototype to production
How to harden an AI-generated prototype for real users without starting over.
Read the guideWhat these guides are not
- Not lead-gen fluff dressed up as advice. We tell you when we are not the right fit.
- Not generic listicles scraped from the web. These come from 75+ shipped products.
- Not written by a marketing team. The people who ship the code wrote them.
- Not a sales funnel. If a guide says do not build it yet, that is the honest answer.
FAQs
Still deciding how to build?
The cheapest way to avoid an expensive build mistake is a few weeks of clear thinking before you commit. That is what a Discovery phase is for.
Start with a Discovery sprint