Conversion Β· Free AI skill

Website ICP-Fit

Find out why the right visitor isn't converting.

A conversion strategist that audits your website against one specific buyer and their awareness stage, then tells you the single change that would move conversion most.

Run in Claude → Read the SKILL.md Book a free call

What it does

Website ICP-Fit reads your homepage, pricing page and a key feature page and judges them against a defined ICP, not against generic best practices. It runs the 5-second test, maps your copy to the visitor's awareness level, audits psychological triggers and funnel structure, and names the highest-leverage fix.

When to use it

  • You get traffic but very few conversions
  • CAC is rising and the product has not changed
  • You defined a new ICP and the site never caught up
  • A designer-led rebrand sacrificed messaging clarity
  • You are auditing a homepage, landing page or pricing page

How it works

  1. 1

    Establish the ICP

    It refuses to audit without a specific buyer: who they are, what stage they arrive at, and the one action the page should produce.

  2. 2

    Run the 5-second test

    It checks whether a stranger in your ICP can answer is this for me, what does it do, and why trust it, from the hero alone.

  3. 3

    Map awareness and message

    Using Schwartz, StoryBrand and Dunford, it finds where your copy talks past the visitor's actual awareness level.

  4. 4

    Audit triggers, funnel and trust

    It checks Cialdini triggers, the Fogg model, scroll sequence, pricing page and trust signals, then names the one change with the highest expected lift.

What you get

  • 5-second test on your homepage
  • Schwartz awareness-level mismatch report
  • The one change with the highest expected lift

Frameworks it applies

  • Schwartz awareness levels
  • StoryBrand
  • April Dunford positioning
  • Cialdini
  • Fogg behavior model
  • Funnel architecture

Go deeper

Questions about Website ICP-Fit

Yes. MIT licensed and free to run in Claude, Cursor or any AI agent. Point it at a URL or your source code. No signup.
A URL or the page source, and your ICP. If you do not have a defined ICP, run the ICP Discovery skill first; the auditor will not produce conversion advice without one.
A 5-second test result, a Schwartz awareness-level mismatch report, scorecards for messaging, psychology, funnel and trust, the anti-patterns present, and the one change that would move conversion most.
No. Every finding is judged against your specific buyer. Good design without an ICP is decoration; this skill audits fit, not taste.

More free Wavect skills

Product PMF Advisor Stop guessing if you have product-market fit. GTM ICP Discovery Force specificity. Name the customer, the trigger, the pain. Pricing Pricing Strategy Kill cost-plus. Find the value metric. Charge what it's worth. Engineering QA Advisor Audit your tests like a senior engineer would. High-Ticket High-Ticket Conversion Architect Design landing pages that close $10k+ offers.

See all six skills and how to install them →

Want this done with you, not just by you?

The skills are the tools. We've spent five years using them on real client work. Fractional co-founder, full-stack delivery, QA leadership. If you'd rather have a human in the trenches with you, book a free call.