Website ICP-Fit

What it does

Website ICP-Fit reads your homepage, pricing page and a key feature page and judges them against a defined ICP, not against generic best practices. It runs the 5-second test, maps your copy to the visitor's awareness level, audits psychological triggers and funnel structure, and names the highest-leverage fix.

When to use it

• You get traffic but very few conversions
• CAC is rising and the product has not changed
• You defined a new ICP and the site never caught up
• A designer-led rebrand sacrificed messaging clarity
• You are auditing a homepage, landing page or pricing page

How it works

1. 1

   Establish the ICP

   It refuses to audit without a specific buyer: who they are, what stage they arrive at, and the one action the page should produce.

2. 2

   Run the 5-second test

   It checks whether a stranger in your ICP can answer is this for me, what does it do, and why trust it, from the hero alone.

3. 3

   Map awareness and message

   Using Schwartz, StoryBrand and Dunford, it finds where your copy talks past the visitor's actual awareness level.

4. 4

   Audit triggers, funnel and trust

   It checks Cialdini triggers, the Fogg model, scroll sequence, pricing page and trust signals, then names the one change with the highest expected lift.

What you get

• ✓5-second test on your homepage
• ✓Schwartz awareness-level mismatch report
• ✓The one change with the highest expected lift

Frameworks it applies

• Schwartz awareness levels
• StoryBrand
• April Dunford positioning
• Cialdini
• Fogg behavior model
• Funnel architecture