---
title: "Website ICP-Fit Auditor"
canonical: https://wavect.io/skills/website-icp-fit/
language: en
description: "Free AI skill that audits your homepage for one buyer: Schwartz, StoryBrand, Cialdini, Fogg. Find the change that lifts conversion. Run it in any agent."
image: "https://wavect.io/img/general/bak/open_graph_preview.jpg"
---

Conversion · Free AI skill

# Website ICP-Fit

Find out why the right visitor isn't converting.

A conversion strategist that audits your website against one specific buyer and their awareness stage, then tells you the single change that would move conversion most.

[Run in Claude →](https://claude.ai/new?q=Please+fetch+and+follow+this+Wavect+skill+carefully%3A+https%3A%2F%2Fwavect.io%2F.well-known%2Fagent-skills%2Fwebsite-icp-fit%2FSKILL.md) [Read the SKILL.md](https://wavect.io/.well-known/agent-skills/website-icp-fit/SKILL.md) [Book a free call](/contact/)

`https://wavect.io/.well-known/agent-skills/website-icp-fit/SKILL.md` 📋

## What it does

Website ICP-Fit reads your homepage, pricing page and a key feature page and judges them against a defined ICP, not against generic best practices. It runs the 5-second test, maps your copy to the visitor's awareness level, audits psychological triggers and funnel structure, and names the highest-leverage fix.

## When to use it

- You get traffic but very few conversions
- CAC is rising and the product has not changed
- You defined a new ICP and the site never caught up
- A designer-led rebrand sacrificed messaging clarity
- You are auditing a homepage, landing page or pricing page

## How it works

1. **Establish the ICP** - It refuses to audit without a specific buyer: who they are, what stage they arrive at, and the one action the page should produce.
2. **Run the 5-second test** - It checks whether a stranger in your ICP can answer is this for me, what does it do, and why trust it, from the hero alone.
3. **Map awareness and message** - Using Schwartz, StoryBrand and Dunford, it finds where your copy talks past the visitor's actual awareness level.
4. **Audit triggers, funnel and trust** - It checks Cialdini triggers, the Fogg model, scroll sequence, pricing page and trust signals, then names the one change with the highest expected lift.

## What you get

- 5-second test on your homepage
- Schwartz awareness-level mismatch report
- The one change with the highest expected lift

## Frameworks it applies

- Schwartz awareness levels
- StoryBrand
- April Dunford positioning
- Cialdini
- Fogg behavior model
- Funnel architecture

Wavect's own homepage tells the wrong-fit prospects to leave. That is not chest-thumping, it is conversion math.

## Go deeper

- [Messaging and positioning](https://wavect.io/.well-known/agent-skills/website-icp-fit/reference/messaging-and-positioning.md)
- [Persuasion psychology](https://wavect.io/.well-known/agent-skills/website-icp-fit/reference/psychology.md)
- [Funnel, pricing page and trust](https://wavect.io/.well-known/agent-skills/website-icp-fit/reference/funnel-and-trust.md)
- [Conversion anti-patterns](https://wavect.io/.well-known/agent-skills/website-icp-fit/reference/anti-patterns.md)

## Questions about Website ICP-Fit

### Is the Website ICP-Fit skill free?

Yes. MIT licensed and free to run in Claude, Cursor or any AI agent. Point it at a URL or your source code. No signup.

### What do I need to provide?

A URL or the page source, and your ICP. If you do not have a defined ICP, run the ICP Discovery skill first; the auditor will not produce conversion advice without one.

### What is the output?

A 5-second test result, a Schwartz awareness-level mismatch report, scorecards for messaging, psychology, funnel and trust, the anti-patterns present, and the one change that would move conversion most.

### Is this just generic CRO advice?

No. Every finding is judged against your specific buyer. Good design without an ICP is decoration; this skill audits fit, not taste.

## More free Wavect skills

[Product PMF Advisor Stop guessing if you have product-market fit.](/skills/pmf-advisor/) [GTM ICP Discovery Force specificity. Name the customer, the trigger, the pain.](/skills/icp-discovery/) [Pricing Pricing Strategy Kill cost-plus. Find the value metric. Charge what it's worth.](/skills/pricing-strategy/) [Engineering QA Advisor Audit your tests like a senior engineer would.](/skills/qa-advisor/) [High-Ticket High-Ticket Conversion Architect Design landing pages that close $10k+ offers.](/skills/high-ticket-conversion-architect/)

[See all six skills and how to install them →](/skills/)

## Want this done with you, not just by you?

The skills are the tools. We've been using them on real client work since 2018. Fractional co-founder, full-stack delivery, QA leadership. If you'd rather have a human in the trenches with you, book a free call.

[Get in touch →](/contact/)

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