Pricing Β· Free AI skill

Pricing Strategy

Kill cost-plus. Find the value metric. Charge what it's worth.

A pricing strategist that kills cost-plus thinking and forces a decision on your value metric, model, and price point, anchored to the value you actually deliver.

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What it does

Pricing Strategy quantifies the outcome your best customer gets, picks the value metric that scales with that outcome, and selects a model with explicit trade-offs. It runs real willingness-to-pay research instead of vibes, and outputs a Pricing Strategy Card you can act on.

When to use it

  • You charge what feels right or what a competitor charges
  • Pricing was set at launch and never tested
  • Revenue grows but gross margin is flat or falling
  • Freemium grows the free tier but not paid conversions
  • Expansion revenue is zero and you are planning a pricing page

How it works

  1. 1

    Quantify the value

    It forces a measurable customer outcome in numbers, then uses the Bain Value Pyramid to find where you can charge a premium.

  2. 2

    Find the value metric

    It tests whether your metric aligns with value, is predictable, expandable and understandable, and escapes the per-seat trap.

  3. 3

    Select the model and price

    It compares models with their structural traps and runs Van Westendorp and willingness-to-pay interviews to set a real price range.

  4. 4

    Build expansion and discipline

    It designs the upgrade trigger that drives net revenue retention above 100% and a discount policy that protects your price.

What you get

  • Value metric that scales with customer success
  • Pricing model with explicit trade-offs
  • Price range from real WTP methodology, not vibes

Frameworks it applies

  • Bain Value Pyramid
  • Value metric selection
  • Van Westendorp
  • Willingness-to-pay interviews
  • LTV:CAC
  • Net revenue retention

Go deeper

Questions about Pricing Strategy

Yes. MIT licensed and free to run in Claude, Cursor or any agent. No API key, no signup.
A Pricing Strategy Card: quantified value, value metric, model with trade-offs, a price range from real willingness-to-pay methodology, tier structure, expansion mechanism, and the next experiment to run.
No. You know nothing about their margins, ICP, churn or net revenue retention. Their price is a data point, not a strategy. This skill prices from your value instead.
It works with what you have and tells you exactly which willingness-to-pay research to run next, including the Van Westendorp questions and sample sizes.

More free Wavect skills

Product PMF Advisor Stop guessing if you have product-market fit. GTM ICP Discovery Force specificity. Name the customer, the trigger, the pain. Engineering QA Advisor Audit your tests like a senior engineer would. Conversion Website ICP-Fit Find out why the right visitor isn't converting. High-Ticket High-Ticket Conversion Architect Design landing pages that close $10k+ offers.

See all six skills and how to install them →

Want this done with you, not just by you?

The skills are the tools. We've spent five years using them on real client work. Fractional co-founder, full-stack delivery, QA leadership. If you'd rather have a human in the trenches with you, book a free call.