---
title: "Pricing Strategy"
canonical: https://wavect.io/skills/pricing-strategy/
language: en
description: "Free AI skill that kills cost-plus pricing and forces a value metric, model and price from willingness-to-pay research. Run it in any agent. No signup."
image: "https://wavect.io/img/general/bak/open_graph_preview.jpg"
---

Pricing · Free AI skill

# Pricing Strategy

Kill cost-plus. Find the value metric. Charge what it's worth.

A pricing strategist that kills cost-plus thinking and forces a decision on your value metric, model, and price point, anchored to the value you actually deliver.

[Run in Claude →](https://claude.ai/new?q=Please+fetch+and+follow+this+Wavect+skill+carefully%3A+https%3A%2F%2Fwavect.io%2F.well-known%2Fagent-skills%2Fpricing-strategy%2FSKILL.md) [Read the SKILL.md](https://wavect.io/.well-known/agent-skills/pricing-strategy/SKILL.md) [Book a free call](/contact/)

`https://wavect.io/.well-known/agent-skills/pricing-strategy/SKILL.md` 📋

## What it does

Pricing Strategy quantifies the outcome your best customer gets, picks the value metric that scales with that outcome, and selects a model with explicit trade-offs. It runs real willingness-to-pay research instead of vibes, and outputs a Pricing Strategy Card you can act on.

## When to use it

- You charge what feels right or what a competitor charges
- Pricing was set at launch and never tested
- Revenue grows but gross margin is flat or falling
- Freemium grows the free tier but not paid conversions
- Expansion revenue is zero and you are planning a pricing page

## How it works

1. **Quantify the value** - It forces a measurable customer outcome in numbers, then uses the Bain Value Pyramid to find where you can charge a premium.
2. **Find the value metric** - It tests whether your metric aligns with value, is predictable, expandable and understandable, and escapes the per-seat trap.
3. **Select the model and price** - It compares models with their structural traps and runs Van Westendorp and willingness-to-pay interviews to set a real price range.
4. **Build expansion and discipline** - It designs the upgrade trigger that drives net revenue retention above 100% and a discount policy that protects your price.

## What you get

- Value metric that scales with customer success
- Pricing model with explicit trade-offs
- Price range from real WTP methodology, not vibes

## Frameworks it applies

- Bain Value Pyramid
- Value metric selection
- Van Westendorp
- Willingness-to-pay interviews
- LTV:CAC
- Net revenue retention

Wavect prices its own work on value, not hours: weekly retainers, no time tracking. The same logic sets your price.

## Go deeper

- [Willingness-to-pay research methods](https://wavect.io/.well-known/agent-skills/pricing-strategy/reference/research-methods.md)
- [Frameworks and playbooks](https://wavect.io/.well-known/agent-skills/pricing-strategy/reference/frameworks-and-playbooks.md)

## Questions about Pricing Strategy

### Is the Pricing Strategy skill free?

Yes. MIT licensed and free to run in Claude, Cursor or any agent. No API key, no signup.

### What will it produce?

A Pricing Strategy Card: quantified value, value metric, model with trade-offs, a price range from real willingness-to-pay methodology, tier structure, expansion mechanism, and the next experiment to run.

### We already priced based on competitors. Is that not safe?

No. You know nothing about their margins, ICP, churn or net revenue retention. Their price is a data point, not a strategy. This skill prices from your value instead.

### Do I need pricing data to use it?

It works with what you have and tells you exactly which willingness-to-pay research to run next, including the Van Westendorp questions and sample sizes.

## More free Wavect skills

[Product PMF Advisor Stop guessing if you have product-market fit.](/skills/pmf-advisor/) [GTM ICP Discovery Force specificity. Name the customer, the trigger, the pain.](/skills/icp-discovery/) [Engineering QA Advisor Audit your tests like a senior engineer would.](/skills/qa-advisor/) [Conversion Website ICP-Fit Find out why the right visitor isn't converting.](/skills/website-icp-fit/) [High-Ticket High-Ticket Conversion Architect Design landing pages that close $10k+ offers.](/skills/high-ticket-conversion-architect/)

[See all six skills and how to install them →](/skills/)

## Want this done with you, not just by you?

The skills are the tools. We've been using them on real client work since 2018. Fractional co-founder, full-stack delivery, QA leadership. If you'd rather have a human in the trenches with you, book a free call.

[Get in touch →](/contact/)

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