First Week (One-time)
- Next milestones assessment
- Current stage evaluation
- Understanding your business
- Stakeholder mapping
- Expect chaos - it's normal
- No blueprint to Product-Market-Fit
- Feedback-iteration loops
- Setting expectations
Before writing a single line of code, let's make sure you're building the right thing. Most startups don't.
Every feature earns its place by driving adoption or revenue. Or it doesn't ship.
We validate demand and market fit before you spend months building something nobody wants.
We run fast experiments so you know what the market wants before burning budget.
You leave with a dev-ready blueprint your engineering team can execute on day one.
We balance market needs with technical reality, so your roadmap is feasible, not just ambitious.
Prove demand with landing pages, prototypes, or user interviews. Whatever's fastest.
See how we turn chaos into clarity, in repeating 4-week cycles.
After Phase 04, the cycle loops back to Phase 02
After this week, we begin a new cycle with weekly tasks (similar to weeks 6-8), building on our learnings and progress.
FREE SKILLS · NO API KEY · NO SIGNUP
Same PMF, ICP, and pricing prompts we run inside engagements. Plug them into your own AI workflow. No API key, no signup.
Pressure-tests your idea against JTBD, Sean Ellis, RICE. Won't let you confuse user love for a business.
Forces specificity: name the customer, the trigger, the spend, where to find 50 of them.
Kills cost-plus thinking. Surfaces the value metric and the price the market actually pays.
BEFORE YOU APPLY
Saves us both a call. If two or more of these describe you, the diagnostic will end in a polite no, and we'll point you toward the right room.
You don't need a fractional partner, you need delivery capacity. Our development retainer is built for that.
Fractional is co-, not solo. If you can't be in the room with us, the outcome won't be yours. A done-for-you build is a saner deal.
Fractional is for the pre-product-market-fit gap. If you've already found PMF and need execution muscle, our development retainer is the right shape.
We charge €400 a week. That is the deal. We are not an equity hack and we won't pretend otherwise.
"Mass crypto adoption," "people will pay for AI companions." We work with operators, not lottery winners. If the plan is hope, we're not the right partners.
We'd rather refund €0 today than refund €40k in six months. Saying no early is the most honest thing we do.Still unsure? Email [email protected] and we'll point you somewhere honest
HOW WE WORK
From idea to paying customers, and the long haul beyond that.
Helping you validate your idea and build the right product
Everything you and we need to build a great and reliable product
We win when you win. That's the alignment.
THE NO-BULLSHIT GUARANTEE
No notice period, no exit fee, no questions.
If we didn't blow you away, you don't pay for it.
We work to exceed expectations, not to fill timesheets.
WHY THIS WORKS
Most agencies sell hours. The longer they stay, the more they earn. The incentives are broken.
Our deal is simpler: every week, we have to earn the next one.
If we don't blow you away, you don't pay for that week. No invoices to dispute, no hours to audit, no calls to escalate.
And if your expectations are detached from reality, we walk too. We work with operators, not lottery winners.
Applies to weekly retainers (Fractional Co-Founder, Software QA, and Software Development Retainer). Fixed-price projects deliver against a signed contract; that's a different (and equally honest) mechanism.
First week not worth it? Refunded, no questions.
Most founders guess and burn six months. We decide with data, before the first line of code.
Common questions about our Fractional Co-Founder program