SEO · AEO · GEO

Search and AI visibility for the questions your buyers ask.

Help potential customers find clear answers about your business in search and AI results. We improve the pages that support their buying decisions, fix confirmed technical gaps and track visibility alongside qualified enquiries.

A scoped assessment first. Implementation and ongoing work agreed separately.

  • Your existing stack
  • Evidence-led priorities
  • Implementation included in the agreed scope

THE DIRECT ANSWER

SEO, AEO and GEO connect the same business goal to different search experiences: help the right buyers find and understand your offer. We combine intent mapping, useful content, public evidence and technical delivery, then measure the signals each platform actually provides.

BEST FOR

  • B2B and SaaS teams with a website and a complex offer to explain.
  • Marketing teams that need the recommended changes implemented.
  • Businesses expanding relevant content across languages and markets.

ANOTHER SERVICE MAY FIT

  • Internal AI adoption belongs with AI Enablement.
  • An agent performing actions in your product needs API integration.
  • Guaranteed rankings or assistant recommendations are not a deliverable.
Inspect one file before you start

Our free checker runs selected diagnostics on a pasted file, locally in your browser. It can reveal policy or formatting issues. It does not crawl your website or establish indexing, citations or the cause of low visibility.

Open the free file checker →

Make the buying decision easier to find and understand

A technically accessible page can still leave a buyer without an answer. We look at the offer, the evidence and the route to an enquiry alongside access and indexing.

  • ✓
    The same offer lives on competing pages. Assign a primary page to each buying decision. Improve useful existing content before adding another URL.
  • ✓
    The claim is stronger than the evidence. Use attributable examples, named expertise and clear scope so readers can judge whether the service fits.
  • ✓
    Recommendations never reach production. Translate priorities into changes your content and engineering teams can review, release and maintain.

From search intent to changes on your website

Map buyer intent

Identify the questions behind a purchase and map them to existing pages, gaps and a clear page owner.

Improve content and evidence

Explain the offer, answer useful questions and connect approved examples to the claims they actually support.

Remove technical barriers

Prioritize confirmed access, indexing, rendering and metadata problems. Scope deeper code work through Technical SEO.

Connect the next useful step

Link relevant articles, service pages, tools and contact paths so visitors can move from research to a decision.

Measure and maintain

Review search demand, observed AI visibility and qualified enquiries separately. Update the content that needs attention.

Start with the part that changes the next decision

Each phase has an agreed scope, price, owner and acceptance criteria. You can take the assessment to your own team or commission the next phase with us.

01

Assess

A bounded site and content review, available search data, a page-owner map and a prioritized action plan.

02

Implement

The agreed content, technical fixes, internal links and contact-path improvements, with a reviewable change record.

03

Improve

An optional ongoing engagement for content updates, technical regression checks and evidence-based review.

Use Bing citation gaps to improve the right pages

Bing Topics Portfolio groups AI grounding queries into topics and highlights queries where other sites are cited and yours is absent. We use those observations to choose useful content improvements.
  1. Record the actual reporting window

    Capture the available month range, topic and opportunity query. Topic size and citation ranges describe approximate ecosystem activity, not keyword search volume. Grounding queries are retrieval phrases, not necessarily the person’s original question.
  2. Match the gap to a buying decision

    Prioritize relevant questions your team can answer with evidence. Improve the existing page owner and supporting links; group equivalent queries together. A broad or competitor-branded query is not automatically a reason to create a page.
  3. Review visibility and business results separately

    Compare the same available windows and record other changes. Bing reports supported Microsoft and partner experiences; it does not establish visibility across every assistant. Track citations, referred visits and qualified enquiries as different measures. Beta classifications can be wrong, and small sites may have insufficient data.

One buying question. One useful page.

Illustrative example: a B2B software provider has three similar service pages but no clear explanation of its ERP integration. We select the useful page owner, add a concrete workflow and appropriate evidence, and link supporting technical articles. We then observe indexing, demand and enquiries. This is a worked example, not a client result.

Know what changed, and what the data cannot tell you

Start with the data you have. Keep completed work, organic search performance, AI visibility and qualified leads separate. Google Search Console provides AI-feature impressions by page, country, device and date where enough data exists. Bing AI Performance adds observed citation context. A small documented set of assistant questions can complement those reports; it is not a market-wide ranking. We record the source, period and limits before drawing conclusions.

A handover your team can keep using

You receive the agreed page changes, an intent-to-URL map, an evidence record, unresolved questions and a measurement plan. Your product knowledge and approved examples matter. Repository or CMS access supports implementation; analytics access improves the baseline. Missing data stays visible as a limitation. For implementation of a specific technical problem, use Technical SEO.

When an agent needs to use your product

Reading a public page and changing a customer record are separate jobs. MCP tools and their authorization belong in MCP Server Development; authorized connections between business systems belong in API integration. They are not a requirement for search citations. For a new website and publishing workflow, start with Website Development.

The working surfaces

Use the parts that serve the agreed problem. Extra formats are optional integrations, not a visibility package every website needs.

Search intentContent and evidenceInternal linksSearch ConsoleBing Webmaster ToolsHTMLCanonicalshreflangStructured data

Built around your website and your buyers

  • ✓
    Preserve useful pages. Keep established URLs and distinguish a new buying decision from another wording of the same service.
  • ✓
    Make the work reviewable. Implement in the agreed stack and document the evidence behind significant decisions.
  • ✓
    Keep claims proportionate. Platform visibility is observed, not guaranteed. Technical acceptance and business performance are different measures.

What should a buyer understand after finding you?

The offer. The evidence. The next step.

Start with useful answers, then make access and delivery dependable.

Discuss your search visibility

Share your website, priority customers and the questions you want to be found for. We will scope a useful first step and the access it needs.

// proof

Inspectable website engineering

Our own multilingual website provides a working publishing example. The related client work below demonstrates website engineering; it is not a claim about measured SEO or AI-citation gains.

These are selected projects, not our full portfolio. We have shipped 100+ products since 2018.

Questions before you start

It can identify observed citation gaps in supported Bing AI experiences. Filter them for buyer relevance and evidence, then improve the existing page that owns the question. Its approximate citation ranges are not search volume, traffic or qualified leads. See our Topics Portfolio workflow.
The terms describe visibility in search and answer experiences. They share foundations: useful content, evidence and accessible pages. Google treats optimization for its generative search features as SEO. We use one strategy and platform-specific measurements. See Google’s current guidance.
No. We agree the work, its scope and how to verify delivery. Search and answer systems decide what they surface. We monitor changes without attributing every new citation to one intervention.
Google does not require these files or special schema for its AI features. Optional formats can serve other consumers. We prioritize useful content, indexability and actual access before adding formats.
No. It inspects selected rules in one pasted file. Live access, indexing, content relevance and citations need separate evidence. Its report is a starting point for that file, not a verdict on your whole website.
Then the priority may be the offer, the content, public evidence or the conversion path. We will explain the bottleneck we can support with evidence rather than prescribe unnecessary technical work.
We quote an assessment against a defined scope. Implementation and optional ongoing work have their own agreed deliverables and commercial terms. Existing software-discovery and QA prices do not automatically apply.
We agree delivery dates after scoping. Crawling, indexing, buyer demand and sales cycles have separate timelines. Reporting starts with a baseline and notes other changes that could influence the outcome.
Yes, when that integration is useful and the required access is available. We scope it through API integration, including permissions, confirmation and recovery. It is separate from public search visibility.
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Long-term relationships over quick wins.