MyMerch
~50% efficiency gain on a working Shopify business. No rewrite. Just the right moves.
MyMerch is a German merchandise and print-on-demand brand based at the Chiemsee. They sell custom apparel and branded goods through Shopify across more than 10 storefronts.
“Wavect GmbH delivered on time and overdelivered most of the time.” — Sebastian Hennig ClutchOverview
MyMerch is a German merchandise and print-on-demand brand based at the Chiemsee. They sell custom apparel and branded goods through Shopify across more than 10 storefronts.
The Challenge
MyMerch was losing money in two places. Delivery had recurring human errors that cost real money per wrong shipment. The Shopify storefront leaked conversion. They needed outside eyes to decide what to fix first, not a vendor pitching a six-month rewrite of a business that already worked.
Big problems, small fixes, on purpose.
They came to us with real bleeding: delivery errors costing money on every wrong shipment, conversion leaking from a Shopify storefront that otherwise worked. Most vendors would have pitched a six-month rewrite. We refused. We named the two or three handoffs causing the pain, automated the manual delivery steps, ran surgical Shopify Liquid work to lift conversion.
What We Did
A working Shopify business losing margin in two specific places. We refused to rewrite anything. Hunted down and automated the manual delivery steps where human errors kept happening. Targeted Shopify Liquid work to lift conversion via the small fixes that compound. Regular sessions on what to fix next, what to leave alone, what to escalate. Efficiency back, conversion up, no rewrite tax.
Outcomes
Client Voice
Wavect GmbH delivered on time and overdelivered most of the time.
Project: Wavect GmbH analyzed an e-commerce company's IT processes to find optimization opportunities. They also built custom dashboards to provide a comprehensive overview of the client's more than 10 Shopify stores.
Feedback summary: Wavect GmbH helped the client gain a better understanding of their IT infrastructure and business, resulting in increased efficiency and problem-solving speed by around 50%. Moreover, the team delivered on time and communicated via meetings. They were timely, accurate, and straightforward.
What We Learned
On a working Shopify business the best outcomes don't come from a rewrite. They come from picking two or three places to apply effort: kill the manual handoffs causing delivery errors, lift storefront conversion with surgical changes, keep an outside voice in prioritisation.
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