| A proprietary AI feature or customer-facing AI product | Custom AI software development | A production system with model logic, product software, evals, guardrails, integrations and ownership |
| Your team needs training, governance and internal workflows | Internal AI enablement | Workshops, process automation, policies, tooling on your infrastructure and a handover your team can operate |
| A mature SaaS product already covers the workflow | Buy and integrate standard SaaS | Configuration, identity, data migration and adoption, without paying to rebuild a commodity feature |
| The core uncertainty is a new model or scientific method | Research partner or lab | Experiments, benchmarks and a go or no-go result before committing to product engineering |